Case study
Duppy Share
Universe
Rum
Client
Caribbean-inspired rum brand
Key detail
Wood top closure with synthetic cork, designed for a premium yet accessible rum positioning
Context
Duppy Share is a Caribbean-inspired rum brand built around fun, flavour and a strong sense of energy. With the tagline “Life’s Best Shared”, the brand aims to make rum feel welcoming, modern and full of life — bringing people together through an accessible yet distinctive product experience.
Challenge
The ambition was to create packaging that looked and felt premium, while remaining aligned with the brand’s position between standard and premium tiers. The solution needed to support both cost considerations and a more responsible approach, without compromising the product’s visual impact.
Duppy Share was looking for stronger shelf standout, a cleaner bottle silhouette and a closure that felt like it belonged on a modern rum brand. It also needed to solve a practical reliability issue: previous corks from another supplier had broken, creating concerns around long sea journeys and storage in hot and cold warehouses.
Solution
For this project, Duppy Share chose a wood top closure with a synthetic cork — a simple, natural-looking solution that felt aligned with the brand’s personality.
The warm wood tone was an important detail, helping connect the closure to the brand’s Caribbean roots while keeping the finish clean and effortless. The closure brings polish without competing with the label artwork, and provides the reliability needed for transport, warehousing and long-term product handling.
Result
The final closure helped make the bottle feel more premium, complete and coherent. It strengthened shelf presence, tightened the overall brand look and brought a level of finish that felt naturally aligned with Duppy Share’s identity.
The collaboration also brought operational confidence: since working with Bostocap, the brand has not experienced issues or out-of-stock situations. For Duppy Share, the strongest result lies in the simplicity of the solution — a closure that feels like it was always meant to be there, delivered with strong service and a clear understanding of the brand’s needs.
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